Direct Mail Marketing Firm Achieves First Online

Direct mail marketing firm, Variable Thinking (http://www.variablethinking.com/) became the first website to integrate IPhone-like technology online with its redesigned website.

The new technology allows visitors to grab and drag images with their mouse, or control the movement of images with a scroll bar. Try it yourself at http://www.variablethinking.com/PortfolioFlash.aspx.

Variable Thinking is praised for its forward thinking marketing solutions. In the current lagging mortgage market, Variable Thinking's mortgage clients are achieving high response rates and gaining market share.

About Variable Thinking

Variable Thinking is a full-service direct marketing firm that conceptualizes, designs, prints, double bar codes, and tracks your targeted direct mail! Variable Thinking also offers strategic demographic lists and personalized URLs (PURLs/microsites) to further increase response rates. From start to finish, our 30,000 square foot facility is equipped to meet all of your marketing needs!

Free One-to-One Marketing Webinar

Event: Free One-to-One Marketing Webinar
Date(s): 08/15/2007 (every Wed.)
Time: 2:00 PM - 2:45 PM CDT

Event Details: Are you ready to implement a personalized marketing strategy that generates long-term results? Confused how to start? Variable Thinking will show you how! Attend our weekly 45-minute webinar and walk away with a clear vision on how to increase response rates and revenue while lowering your marketing costs. Learn the ins and outs of one-to-one marketing with Variable Thinking, the definitive worldwide leader in marketing technology and services.

Our complimentary webinars are held every Wednesday from 2 p.m. to 2:45 p.m. CDT. All attendees receive valuable one-to-one marketing resources.

Reserve your space now! http://www.variablethinking.com/webinar.aspx

How to Choose a Solution Provider

If you search the phrase "marketing solution" on Google you'll be smacked with 167M sites that includes everything from email, SEO, direct mail, and ministry marketing solutions. You'll be attracted to the pages because "marketing solution" will be all over the content and in page titles, but you'll never actually find an explanation of what a "marketing solution" is. That is why it's important to ask yourself if you're looking at a true solution--or a service.

PODI defines a solution as, "A repeatable combination of core products, services and unique knowledge that improves the economic performance and delivers ongoing value." In other words, solution providers are long-term partners who understand the needs of your business.

A true marketing solution must achieve at least one of three things: 1) fulfill unmet marketing needs; 2) provide a unique technology you can't find elsewhere; 3) offer services that would be unaffordable elsewhere. When looking for a solution provider, it's important to make sure the company understands the needs of your company and helps you acquire, retain, and grow customers.

Another important question to ask when researching companies is whether or not the solution can be replicated, or if individual services can be purchased when needed. One example of a complete marketing solution is Variable Thinking’s Integrated Marketing Solution. All of the services are offered individually, but are most effective when used as a "solution" that includes: database marketing, personalized direct mail and email, personalized landing pages (PURLs), digital printing, direct mail fulfillment, real-time sales leads, and response tracking.

Another question to ask is if the "solution" is outsourced or provided under one roof. Variable Thinking is the only company that can provide the entire marketing solution under one roof, meaning you’re only communicating with one business partner.

What is Relationship Marketing?

Studies show that improving relations with existing customers costs about 90% less than acquiring new customers!

Relationship marketing, as the name implies, is a strategy for growing, improving and maintaining relationships with customers. The objective of relationship marketing is to build long-term relationships with existing customers, or those most likely to purchase your goods and services, and then maximize their lifetime value. In addition to increased sales revenue, companies benefit from word-of-mouth advertising and lower administrative costs. Relationship marketing focuses on the unique characteristics, lifestyles, and needs of customers and tailors the marketing campaign based on how their product or service can meet those criteria. This personalized message is communicated over several channels and encompasses not only advertising and marketing, but sales, customer service, and any touch point between the customer and you.

Relationship marketing is not a one-time service, but a long-term marketing strategy. Variable Thinking is the only long-term business partner that can provide the entire relationship marketing solution, from database marketing to response tracking, under one roof.